Vision & Direction
- The Life Care Company, Coway
As a brand that ultimately cares for all aspects of our customers' life, we will always be with our customers based on the brand vision of ‘The Life Care Company'.
Furthermore, we are trying to deliver a key message we want to share with our customers through our brand slogan of ‘‘LIFE.CARE.COWAY' based on our unique core competence ‘Care'.
We always dwell on what kind of values and satisfaction we can deliver to our customers with the brand Coway. We strive to care for our customers' happiness and realize our vision and promises on improving the quality of life by offering the best care solutions.
The Life Care Company
- BRAND VISION
- 고객에게 보여주고자 하는 코웨이의 모습
- BRAND ESSENCE
- 고객에게 드리는 코웨이만의 특별한 브랜드 가치
- CORE ID ENTITY
- Caring Happinoss를 위한 브랜드가 추구하는 핵심속성