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Home About CowayCEO greeting |
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Sustainability management has evolved from a global standard for leading companies towards the very foundation of business
management. It is a strategy that helps deliver the future value of a company by ensuring compliance with societal norms and standards in all processes of management, and by translating moral values of ethics management and environmental management into core competitiveness of a company.
It is also a fundamental accountability of a business as a member of a larger society.
Coway, since its establishment in 1989, has always stood by our customers with a mission to become the leading eco-friendly company for lifestyle commodities committed to delivering a healthier and happier life, and maximizing greater value. We have explored a new territory of “well-being home appliances” and have developed diverse products and innovative services to bring improved customer convenience. The raison d’etre of Coway is embedded in our technologies and services that lay the basis for a fuller, more convenient life by forecasting latent customer needs and offering the most optimal pattern of life. Our vision has led us to achieve outstanding results in all our key product lines, i.e., water filtration devices, digital bidet,
air purifiers, and water softeners with market share nearing a 50% territory in all categories.
For Coway to take to the next level of success from being a domestic eco-friendly leader in lifestyle commodities to a true global shaper in the wellness industry, we need to think completely out of the box towards innovation and sustainability. Coway has taken these following steps to get to the next phase in its development. First, we set an environmental management agenda called “New Green Management” to approach all management processes from production, distribution, disposal to re-production from a closed-loop perspective so that substantial value can be added to the preservation of the earth’s environment. Second, we are dedicating ourselves to become a sustainable business through conducting an accurate forecast on environmental changes, making proactive investment into services and process improvement, developing greener products and expanding distribution channels. Third, as the wellness boom sweeps the world as a mega trend, Coway is preparing itself to emerge as a global well-being company, capitalizing on our excellence in R&D, design and overseas businesses which help shape our pioneering thinking such as “rental business” and “CODY system.” We are confident that in the near future, our products will be able to serve you wherever you are. Coway, driven by a strong resolution and unique competitiveness, will do its best to stand by you as your reliable partner in building a better, more promising future. |
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