Coway raised contributions for Cambodia well-drilling project from philanthropic buyers and visitors at the 2009 IFA (Internationale Funk Ausstellung) exhibition held from September 4-9 in Berlin, Germany.
The fund-raising campaign was intended to raise awareness on the desperate environment that underserved population in the poorest nations have to live in and encourage well-meaning visitors to show their support. And over one thousand visitors a day responded by donating 6,500 Euro (approximately 11 million won) in total, allowing Coway to drill 22 additional life-saving wells to Cambodian children who desperately need access to clean underground water.
The water crisis in Cambodia is severe. Over 90% of its population lack access to clean water or sanitation and this poses great health risks to numerous children who are vulnerable to waterborne diseases like typhoid and malaria, among others. Coway launched ��쁂ambodia well-digging��� campaign in 2006 to help improve the situation and under ��쁀 Thousand wells, A Thousand Hopes��� slogan, it aims to drill one thousand wells by the year 2015.
The first-time exhibitor at IFA impressed many with its 38 products including water filter, air purifier, and food waste disposer that incorporate environment friendly technologies. Cambodia fund-raising campaign as well as ��쁟ut plastic bottle use��� campaign, helped Coway to build an eco-friendly corporate image that is characterized by green management and culture of sharing.
��쏱rofit-making alone cannot make a company successful in this age of green economics. Organizations that get ahead will be the ones that think environment and contribute to the society,��� says Joon-Kee Hong, CEO of Coway at the exhibition. ��쏻e are committed to disseminating green technologies as well as sustainable practices and will continue to be a socially responsible company.��� |
PR center
